To SEO or To PPC?
The online community is
definitely a large market place that you cannot ignore,
especially if you have an internet business. There are
thousands if not millions of consumers that you can tap in the
At the same time, the internet also poses a quite different
challenge. The easy access that internet provides also gives
you as much competition as you can imagine. It is too crowded
Having a website is not enough to make your business running
and able to compete. You must take other alternatives to give
way for the online community to access your website at any
rate or chance possible.
You have to expose your website. Make it known. It has to be
visible. It has to be frequently targeted by consumers and
Invest in marketing your internet site. There are basically
two options available to you, the SEO and PPC. These two are
probably the most desirable alternatives you can get for your
internet business as strategy for search engine marketing.
SEO stands for Search Engine Optimization. Some researches
indicate that 60% - 70% of internet surfers and users actually
resort to using the Google search engine to find and locate
web sites and pages, for any topic they desire. SEO is the
process taken to make sure that the internet uses will find
your website when ranked among the top results of a search.
This way you can make sure that you will be visible and can
clearly stand out from the rest.
To get a search engine optimization, you will have to build on
your own internet site frequently hit internet links to web
site pages. The process will involve IBLN or Independent
Back-Linking Network, wherein hundreds or even thousands of
pages will be utilized to promote a particular website of a
In SEO, there is no need for you to pay for the clicks
although it will require you to spend time doing research to
get a favorable combination of ads and target audience. The
SEO process is a long term one. It requires months, 6 months
at the least, before the proper outcome is fully achieved, but
once the goal is accomplished, you will definitely get a
steady source of profit.
PPC means Pay Per Click. It gives way advertising on a search
engine. These are sponsored listings that you see whenever you
make a search. There will be a charge whenever a visitor or
web surfer clicks on any of your ads. There will first be a
bidding process. The highest bidder for the price per click
will definitely get the chance to be first listed in the
With this kind of advertising, you can still basically control
your campaign as you get to create your own ad. You will also
manage the target audience and still stay within the bounds of
your budget. Most of the providers of PPC advertising will
allow you to specify the target market, either by topic,
industry or geographical location. You can also very well
check if your ad gets to be shown at all and if it is
competitive with the rest.
There are some guaranteed benefits when you get to maximize
the PPC strategy.
? PPC lets you advertise to the whole of the online community.
It is also relatively easy to set up.
? At first glance, PPC advertising may seem very expensive.
Could it possibly happen that someone out there will go on
clicking on your ad? This will definitely give you a large
bill without the expected profit on your part. If this
provides a lot of worries, be rest assured that there is a
protection for you. Networks are able to recognize fraudulent
? You can also set a budget for a certain period. The moment
your budget has been used up by the target number of clicks,
your ads will no longer be displayed until the next period you
want it again displayed.
? You will also be able to adjust well to changes in market
demands and trends.
In deciding which of the two strategies will work right for
you, think of your goals and of your resources. They
definitely offer benefits and advantages that will work for
your good. The better way to approach this two is to evaluate
according to your short term and long term plans. Take the PPC
course for your short term goals and choose SEO if you have
long term ones.
There world is out there for you now. Just make sure you do
what will work best for your entrepreneurial endeavors and
visions. The secret to success lies in your hands. Just study
your options well and you'll get exactly what you want.